+64 21 082 56997 info@westcoastdigital.co.nz

Digital marketing services

All our digital marketing services are customisable and tailored to exactly suit your business needs.

Our core services include:

Digital marketing 

Latop with Google Analytics loaded

Website content updates

We will give you back your time to focus on running your business by managing and updating your website content.

We can apply search engine optimisation techniques to your website content. This means that your website will rank higher and be more discoverable to potential customers when they search for your services on Google. Our job is to help Google fall in love with your website content.

We can write articles and create video content for your website that can be shared on your social media channels or in newsletters. Google absolutely loves unique content and will reward you for it in search results.

At the end of each month, we will send you a report that includes, pageviews, most visited webpages, time on page, bounce rate, demographics, and more.

Online newsletters (EDM)

Newsletters are still one of the most effective ways to market your business online.

By building your online database, you gather a group of actively engaged customers that you can communicate with directly via their inbox. They are more likely to convert (purchase your product) as a result.

We can put together a monthly newsletter to send out to your subscriber database with engaging content, updates about your business and promotional material.

We will put together a report after all email sends to let you know how they perform, which content got the most interest from customers, and how we can continue to improve the open rate and click through rate of your emails moving forward.

Digital campaigns

Let’s say you have a new exciting product or offering and you want the right people to know about it online.

We can put together a draft campaign plan based on your objectives with proposed digital channels, messaging, target audiences and ad spend included.

Once we have the go ahead from you to proceed, we will build all the elements of the digital campaign for launch.

We will track campaign performance and provide you with a detailed report outlining your return on investment.

Consulting and training

If you want ideas on how to revitalise your existing digital channels or improve your social media channel reach, get in touch with us!

We offer consulting and guidance to those who need assistance with promoting their products online.

We are also available for workshops and one-on-one training with businesses owners for:

  • Social media management.
  • Facebook advertising.
  • Website on-page optimisation for Google.

Social media marketing

Posting frequently to social media channels keeps your company top of mind with your customers and helps new followers discover you.

Smartphone with Instagram loaded

Instagram

Instagram is designed to visually inspire followers and is a perfect platform to build brand engagement through.

We can post to your Instagram account (at a regularity of your choosing) to keep your business top of mind to your followers, and use strategic hashtags that will make your business easy to discover by others.

We will also publish each post to Instagram Stories to make sure that your followers know you have new content available for them.

At the end of each month we will send you a report including increases in likes, followers, impressions, engagements, and top performing posts.

 

Facebook

Facebook is king when it comes to social media and offers sophisticated advertising tools for businesses to promote their products to the right people on its platform.

We will get to know your company and produce weekly posts for your Facebook account that promotes it in an appropriate tone and style.

On top of that, we can also Facebook ads promoting your business to people based on the demographics, interests and behaviour.

At the end of each month we will send you a report including increases in page likes, followers, impressions, engagements, top performing posts and more.

Great character aside, Sam is very good at what she does and achieved some amazing results with minimal resources when we worked together.

I’d highly recommend her as an asset to any company, as well as a really fun addition to any team.

Fathima Kathrada

Owner, Fathima's Studio

Creative Process

We will arrange a meeting to discuss your business needs and what you want to achieve online.

From there we will put together a work proposal for your approval.
 
For custom campaigns, we will draft a communications plan. This will include the proposed channels, message, and budget.

 

Facebook Business Manager
We will include setting up Facebook Business Manager for your business. This is so you can build dynamic ads for Facebook and Instagram. This is a complimentary service.

Google Analytics

If your website does not have Google Analytics installed already, we will set this up for you.
This will help you measure website traffic and watch user behaviour.

Google Adwords

If your business does not have a Google Adwords account, we will set this up for you.
This allows you to advertise through paid search results, TrueView advertising (Youtube), and display advertising.

Social Media Content Management

We can set up a social media content management tool for your business.
This will enable you to maintain your social media channels all from one dashboard.

Say Hello!

Contact us for a consultation or to discuss a project.