Are newsletters still an effective marketing tool in 2020? The answer: Absolutely. Here’s why.
Newsletter marketing is cost-effective
It doesn’t cost too much at all to utilise email marketing. Mailchimp, for example, is free for the first 2,000 subscribers. For a small business, 2,000 actively engaged subscribers can be very valuable.
ROI with newsletter marketing is huge
Promotional emails are the most common email type that marketers are investing in. (HubSpot, 2020)
Newsletter marketing is great for brand awareness
Newsletters can mean ongoing success for your brand because your database is an engaged audience willing to interact with it.
Newsletters are the perfect platform in which to develop and gain brand loyalty.
Newsletters let you engage with an active audience
Think about it, people have to opt in to receive newsletter updates from your business. This is a signal that they want to actively engage with your brand and receive updates regarding your product (at least once a month).
Over 20% of marketers surveyed say that email design is improving their email engagement. (HubSpot, 2020)
Maintaining consistent communication with this database has a strong chance of converting them into customers.
Newsletters let you personalise your message
Adding a subscriber’s name in the subject line of your email can result in a much higher open rate. With automation you can schedule emails to go out on your subscriber’s Birthday or even to celebrate the anniversary of them signing up (maybe treat them with a discount on your product)?
Consumers open emails with personalized subject lines at a 50% higher rate compared to emails without personalized subject lines. (Yes Marketing, 2017)
By applying personalisation to your emails you build a loyal and engaged database and active leads.
You can also segment your emails based on criteria within your email platform (location, their open rate over the past few weeks or months, for example), allowing you to finely craft your email content to a specific audience of your choosing.
On a global basis, segmented email campaigns see 14.31% higher open rates as compared to non-segmented email campaigns. (Mailchimp, 2017).
Stats say it all
Finally, we thought we would leave you with some more statistics that illustrate why email marketing just makes sense (especially for a small business).
- From a study of 1,000 small business owners, email marketing was ranked as the second most effective medium for building brand awareness. (Campaign Monitor, 2019)
- Email marketing has the highest return on investment for small businesses.
- The number of global e-mail users is set to grow to 4.48 billion users in 2024. (Statista, 2020)
- Nearly 25% of people who open an email on a mobile device will open it again: 70% will stick with their mobile device, and 30% will go elsewhere. (Campaign Monitor, 2019).
- Email is 40 times more effective at acquiring new customers than Facebook or Twitter.