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As a small business, it may seem costly to invest in a website to promote your products, when you can simply use a Facebook Business Page.

There are pros and cons to this debate:

Your website is a part of your brand

If you have invested heavily in your brand identity, it is very likely that you will need your own standalone website. 

The website is usually the first port of call in a customer’s mind when it comes to a brand, should they wish to know more about you and your product.

If your business is more customer service orientated or thrives off foot traffic, you may be able to dance around this and build a presence on Facebook, however…

You don’t have control over changes Facebook makes

If you put all your online efforts into Facebook or any other social media channel or platform, there is always the slightest of risks that your account can be disabled, or significant changes or updates are made that impact your online presence that you simply cannot control or change.

With your standalone website, you are very much in control of how your business and brand are portrayed and the actions you want potential customers to take on it.

Your own website is scalable

You might be a small business now, but with your own dedicated website, there is room for scaling up. Because you own the website, you can adapt it along with the rest of your business structure through the years.

Websites do not need to be expensive

If done right, websites and their content can generate great results and conversions for your business.

Websites can be created inexpensively through WordPress, Squarespace, or Wix. But without the right on-page search engine optimisation and best web practices applied they may not reach their full potential for your business.

Sometimes it just makes sense to invest in a professional to implement your website. West Coast Digital NZ can help you with this.

If you are a small business starting off with a Facebook page or another social media platform to promote yourself might be the cost-effective, short-term solution. 

But as your business begins to scale up, you will need to decide whether to invest in a website (and your brand).